Knitting For Profit: Niching lessons from the High Street

by Hannah Gilly

May 11, 2021

What do you already know about niching?

Most of us know that if we want to be seen as a business it needs to be obvious what we sell.
And that's where niching comes in. If you're a knitter it can mean that you sell handmade baby blankets or Harry Potter scarves, but not both.

When you're niching, the first step for a new business is to make your niche very obvious - so that we don't confuse new customers. They won't have recommendations and reviews to look at if we're new, so making the brand as easy to understand as possible is going to create an ambience of trust and clarity.

Let's do that today - I've some lessons that we can take from the High Street when considering our niche. Some of the biggest brands out there can be very inspiring.

To subscribe to the Knit With Hannah YouTube channel click here

You can prepare your next collection with Licensed Knitting Patterns:

Once you've found your niche, the next step is finding the ideal patterns.

All the patterns in the Knit With Hannah shop come with an option to purchase with a cottage license - which gives life-time access to knit the items up to sell for profit.

Not only that, you'll find some patterns already made up into bundles, so your niche and collection is created for you!

See the Knitting Pattern Bundles here


Tags


You may also like

Stress-Free Christmas Knitting

How is the Christmas knitting going?As Christmas approaches, many knitters look forward to creating handmade gifts that bring warmth and joy to loved ones. But without a plan, holiday knitting can quickly feel overwhelming. That’s where a well-thought-out Christmas knitting plan comes in!In this video, I share my tips for turning holiday knitting into a

Read More

Buttonhole Knitting Tutorial: 3 Essential Methods

It’s time to add holes to our knitting!Buttonholes are a detail that can elevate any knitting project, but they can be something that are avoided as the patterns seem confusing.  In this tutorial, I’ll guide you through three versatile methods for knitting buttonholes, ensuring you have the perfect size for any project and button.  From smaller,

Read More
Insert Content Template or Symbol

Join Knit With Hannah For Weekly Knitting Natter

For weekly knitting natter emails, special offers and to be the first in line for notifications of new videos, courses and patterns.

Join Knit With Hannah For Weekly Knitting Natter

For weekly knitting natter emails, special offers and to be the first in line for notifications of new videos, courses and patterns.