by Hannah Gilly
May 11, 2021
Most of us know that if we want to be seen as a business it needs to be obvious what we sell.
And that's where niching comes in. If you're a knitter it can mean that you sell handmade baby blankets or Harry Potter scarves, but not both.
When you're niching, the first step for a new business is to make your niche very obvious - so that we don't confuse new customers. They won't have recommendations and reviews to look at if we're new, so making the brand as easy to understand as possible is going to create an ambience of trust and clarity.
Let's do that today - I've some lessons that we can take from the High Street when considering our niche. Some of the biggest brands out there can be very inspiring.
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Once you've found your niche, the next step is finding the ideal patterns.
All the patterns in the Knit With Hannah shop come with an option to purchase with a cottage license - which gives life-time access to knit the items up to sell for profit.
Not only that, you'll find some patterns already made up into bundles, so your niche and collection is created for you!
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