What do you already know about niching?
Most of us know that if we want to be seen as a business it needs to be obvious what we sell.
And that’s where niching comes in. If you’re a knitter it can mean that you sell handmade baby blankets or Harry Potter scarves, but not both.
When you’re niching, the first step for a new business is to make your niche very obvious – so that we don’t confuse new customers. They won’t have recommendations and reviews to look at if we’re new, so making the brand as easy to understand as possible is going to create an ambience of trust and clarity.
Let’s do that today – I’ve some lessons that we can take from the High Street when considering our niche. Some of the biggest brands out there can be very inspiring.
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If you’re considering selling your knitted items, this is a great place to start – you’ll be making plans and setting ideas in place to take action over the summer before the Christmas fairs start appearing. I’d love to see you there!