Knitting for profit isn’t easy.
There are a lot of steps to take to set yourself up as someone who knits and ask money at the end of the project. You have to stand confident in your talent and experience as a knitting.
You need to be a good enough knitter to knit all your pieces predictably, so the tension and style don’t change as you knit multiple items.
And there are other things that you need to get right too. A lot of them are all about how you meet and greet customers, how and where you decide to sell your knits once they’re finished and the effort you put into distinguishing yourself from other knitters who sell.
I’ll give you 5 mistakes to avoid in this video (and I popped a bonus 6th one in there too!)
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Do you hide when you’re selling your knitting?
I get it, standing at a craft fair table is tiring. When sales last 8 hours each day, over 3 or 4 days you need a break. But your customers want to know who you are. They want to know that you’re the knitter. You’re welcoming them in to your brand if you start a conversation and offer to help them choose or try on an item.
Asking a friend to man your stall one day, unless there’s a dire emergency, is not going to give your potential customers or returning customer the best experience. Perhaps someone will appear who has a wool allergy and you can instantly tell them which [pieces don’t contain wool. But your friend, sister or the stall holder next to you couldn’t answer those questions.
If you sell online you need to make yourself available to answer questions and let people into your brand too. Fill in the about page on your Etsy shop and film a short video of your knitting space. Make sure you have small details about yourself in your Instagram posts – maybe take part in events like ‘March Meet The Maker’ regularly to help your customers get to know you properly.
They’ll be so much more eager to buy from you if they know your intention behind knitting and reason for selling, along with why you chose a particular yarn over another.
Watch the video to find out more.
For lots more support and guidance in selling your knits for profit I hope you’ll join me for Profitable Knitting Secrets:
The course contains 5 modules with the secrets you need, so you can fast-track your knitting business to success. If you’d like full details click here, or you can also access the course by becoming a Plus Knitter, in the Knit With Hannah Membership, here: