Pricing lessons are everywhere
So this week let's take a look at the High Street that we know and love.
There are lessons in the shops that we visit each day, both online and in-person.
Believe it or not, there are many times you go into a shop and purchase something without thinking about the price - because you trust the company that you're supporting. And you also don't think about it that way - you're not supporting them, they're supporting you.
That's the lessons we want, we need to become those businesses that are our customers no-brainers, obvious choices, perfect options, when they want to purchase something that we sell.
Pricing can be a big part of the equation. So let's learn some lessons today, about how these shops price what they sell.